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Fake news in India | Data Story | Statista

In a post-truth era, the contagion of fake news has gripped the world in equal parts. From a superpower like the United states of America, to the developing countries of the world like India, Brazil and others, no one seems to be spared. Deeply interlinked with technological developments, “disinformation” and “misinformation” have become pervasive in our information bubbles. As the world’s largest democracy with the second largest population, the issue of fake news poses a unique threat in India. Not only do the low literacy rates make it hard to implement the true spirit of democratic decision-making but add to that an explosion of fake news and divisive propaganda, and there appears a looming threat to the country’s democratic fabric itself.

A 2019 survey showed that a whopping 88 percent of the first-time voters across India agreed that fake news was a real problem. But disinformation is not a new phenomenon in the Indian political realm. What is worrisome is the multitude of platforms including print, television and social media whereby unverified information can reach even the most critical of thinkers. To make matters worse, multiple surveys and studies in the recent years found that an overwhelming majority of people in the country access news primarily through social media where information rarely gets checked for validity and authenticity. And being the largest market for WhatsApp with more than 300 million users, India is also the place where users forward more content than anywhere else in the world. Unfortunately, studies reveal that most Indians tend to assume that messages from family and friends could be trusted. This means that content gets forwarded without any checks, further driving misinformation in the social sphere.

And even though fact checking initiatives are popping up on several media fronts in the country, nearly 45 percent of the respondents in a 2018 survey stated that they were not aware of any fact check checking organisations. Moreover, the question of who should be held accountable for the menace of fake news is still unclear. Is it the government? Is it the people who create and forward false messages? Is it technology platforms like Facebook that allow threatening posts to go viral for profits? Or is it the media houses and journalists who regularly use jingoism and propaganda as a crutch to lure in more prime time TRPs? In retrospect, the responsibility seems to partially lie with everyone. Finland has set up measures to educate its citizens from all age groups on how not to fall victim to fake news. Perhaps, it’s time that other governments started doing the same.


This story is part of the research dossier created by Sanika Diwanji while working with Statista.com.